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This music video represents one of the earliest significant experiments in video production created entirely with generative AI.

Although it may now appear technically outdated, at the time of its creation it introduced pioneering solutions, such as convincing lip sync and the integration of hyper-realistic moving scenes, opening new creative possibilities in the field.

The project was developed entirely independently, from writing the lyrics and composing the music to defining the storyboard.

I personally oversaw every stage of production: image generation, animation, editing, and post-production.

The result is a work that demonstrates the emerging potential of artificial intelligence in contemporary audiovisual creation.

Furthermore, the project belongs to an early phase of technological experimentation, when tools and methodologies were still evolving.

This required a highly creative and adaptive approach, capable of turning technical limitations into expressive opportunities.

The entire process helped define new production and storytelling methods, anticipating trends that are now widespread in the digital creative landscape.

  • Client

    Davox
  • Category

    Artificial Intelligence
  • Date

    2025

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